Today’s consumer has so many choices on a daily basis, from the products they use, to the food they consume, to the store they shop at and how they get their information. Today more then ever you need to be able to establish who your best customers are, where they shop and what makes them buy your products vs. the competition. Once you know this critical information, you need to be able to effectively reach these consumers across multiple media channels because today’s consumers are everywhere: At home, on-the-go, paper, web, mobile, social…you need to know which media channel is the most effective for which customers and which stores.

Infinian’s ECM (Enterprise Campaign Management) Platform enables brands to create offers and distribute them across multiple retailers as well as multiple distribution channels. You can segment offers by brand, customer, segment, store, region, distribution channel. Our platform allows you to create mobile loyalty program specifically for your individual store, or as a CPG, per your specific brand. With our Patent Pending software at the POS, you can eliminate fraud as well as stacking, thus delivering a true CPUM on all your promotions. Create unique codes for all your promotions, per offer, per customer: from paper, email and mobile to the web and social. Our POS software will track all distributions, redemptions and report this back to your ECM account with an effective CPUM by campaign. You can then segment your customers by product, brand, store, region and distribution channel. In the end, you know have an “Effective Loyalty” program that is custom tailored down to the individual level.