Management Team
Greg is focused on leading Infinian’s sales team and delivering high revenue impact solutions to Infinian’s customers through a collaborative sales process whereby both teams understand the value and fit of Infinian’s solution. Greg’s 18 year career is a history in media and advertising sales, from Grocery/CPG, magazines, and online to diving into the mobile media space 8 years ago. While working in the media and advertising space, Greg’s overarching goal was to not only sell a creative and successful media campaigns, but one that delivered to the client’s bottom line. The measurement and performance has always proved to be difficult in all forms of media. This is why Greg has been at the forefront of selling Infinian’s POS technology and ECM Platform. In being able to track all promotions and targeted offers to the POS, retailers, brands, and marketers can effectively reach their customers and measure that media performance all the way to the purchase.
Greg has been involved in several start-ups from ESC Medical Systems, Hands-On Mobile and most recently, Cellfire, the first mobile coupon provider/application in the marketplace. It was there that Greg learned first hand what retailers and brands wanted and didn’t want when it comes to mobile coupons and promotions. Also, having helped launch the mobile coupon market, Greg has seen over the years what works and what does not when it comes to mobile marketing, targeted solutions and promotions that drive awareness and purchase. Greg has a B.S. in Entrepreneurial Studies and Marketing from Babson College and lives in San Diego.
