Management Team
Larry has been a renowned Advertising, Integrated Marketing and Sales Promotion executive and pioneer for over 30 years, with 6 Promotion of the Year Awards to his credit. He was the founder of Integrated Communications Group (owned by FCB) and was the force behind the deployment of the first major point-of-sale information business founded by Citicorp, which led to the first National supermarket-chain driven rewards program,”Reward America”.
Larry has spearheaded enormous shifts in consumer and retailer behavior, thanks in part to the incredible shift away from traditional analog media to digital media platforms. Realizing the incredible opportunity to leverage the connectivity and real-time, on the go interactivity afforded by high-speed mobile technology. Larry’s vast media and marketing experience has helped to create Infinian’s ability to validate media ROI and connect every media touch-point to the consumer to drive traffic, increase dwell time, push targeted messaging and offers to consumers that fits their needs and lifestyles that support the CMO’s lifeblood…increasing revenue and repeat customer visits!
